JOSE J. RODRIGUEZ

When Paula called, we showed up.

Paula Abdul's creative director, Giovanni Sait-Pierre, brought Veneko Media in — and what followed was two full days of back-to-back content creation at her Beverly Hills estate. Horror characters, LED-lit dance sessions, midnight backyard shoots — then a separate commercial DP day in an LA studio.

Jose J. Rodriguez (Veneko Media) served as AD & Director of Photography — operating camera, shaping the visual language, and executing at the speed social demands. On the commercial day: two campaign spots DP'd in a single day on a professional LA stage with large-format lighting, capturing tour-promo content for Paula's performances.

The camera stayed close. Raw, authentic, unpolished — exactly what TikTok rewards. These sessions established Veneko Media as the go-to production partner for Paula Abdul's social content strategy.