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DIRECTOR. FILMMAKER.
Cinematic stories shot with intent — commercials, music videos and films that move.
Two days at Paula Abdul's Beverly Hills home. One commercial DP day in an LA studio. 76M+ views and counting.
Paula Abdul's creative director, Giovanni Sait-Pierre, brought Veneko Media in — and what followed was two full days of back-to-back content creation at her Beverly Hills estate. Horror characters, LED-lit dance sessions, midnight backyard shoots — then a separate commercial DP day in an LA studio.
Jose J. Rodriguez (Veneko Media) served as AD & Director of Photography — operating camera, shaping the visual language, and executing at the speed social demands. On the commercial day: two campaign spots DP'd in a single day on a professional LA stage with large-format lighting, capturing tour-promo content for Paula's performances.
The camera stayed close. Raw, authentic, unpolished — exactly what TikTok rewards. These sessions established Veneko Media as the go-to production partner for Paula Abdul's social content strategy.
